“A leader’s goal is to remain relevant even when time changes.”
― Israelmore Ayivor,
So, you’ve gained a following for your personal or company brand… now you have to keep it. Face it: trends are constantly changing, and it’s your job to keep up with the change. Here are your tips to staying relevant!
- Post interesting content…and a lot of it
Followers want to follow! They want to feel apart of your life. Every event, interview, gig or even a different hairstyle, post about it to include your audience in your day to day life. Keep your posts engaging, charismatic, true to character and intriguing.
- Deepen your connection
Stay connected with your audience and dive a little deeper. Whether it is direct or indirect, communicate with your audience with a comment or like back. Make them feel valued to keep them following.
- Be Influential
Keep up with the trending charitable movements, such as the ALS Ice Bucket Challenge or the No Makeup Selfie. Encourage others to get involved and create or engage in the movement. Involve yourself with nonprofits or local charities to give back to the community. It’s great PR and for the community.
- Keep Learning, keep creating and keep it new!
It’s okay to ask for a little help. Go to a class and learn a new skill! Whether it’s videography software or a learning how to use an old Go Pro, create content with it to shake things up. Enhance your profile with new content and a theme that fits your Instagram aesthetic.
- Collaborate with influencers or other Instagram accounts
Contact social media “influencers” or other accounts with a large following and collaborate with content. This helps both parties gain followers and show new interests.
- Show gratitude
Thank your followers because without them, you wouldn’t be as relevant in the first place.