Henry Fonda, self-portrait, 1940s
We’ve now covered the SOS aspects: crisis communications and handling big news. Now let’s rewind and build a brand.
Creating a personal brand, for yourself or for your client, begins with a little imagination. Identify what the core values and strengths are; this will be the foundation of your personal brand. Recognize what makes you unique and what your priorities are. These are authentic aspects of yourself, or your client, that should be kept true. Like I said previously, transparency and honesty is best for a confident reputation.
Distinguish what your target audience is. Who will be most attracted to this image you are portraying and why? What is the age group, gender, nationality or interests for this audience? Once the audience is targeted, you can decide what platforms are best for an online presence. When the brand persona is defined, you can then develop your key messaging through these platforms. This is where the person and the audience connect, so the content must be appropriately chosen. Create a voice for yourself, or your client, that reflects the brand. For an example, a positive, upbeat girl should keep her posts lighthearted and fun.
From here, deciding what goals you have and what you’re aiming towards is fundamental. Schedule appearances, interviews and gigs should emulate the image.
Lastly, be true and be consistent.
Designing Reputation 